Will Rockel (b 1983) is an American artist and designer based in Adelaide, Australia with his wife, and their two young children. Increasingly his photographs feature paraphernalia of parenting (toys, body horror, anxiety, exhaustion, joy, etc) as props and inspiration. For years, Will's work has focused on ideas about visual representation, time, artifice, and contradictions of pleasure. These concepts persist as the content and style evolves. Will's photographs can be vulgar, but he aims for beauty. His photographs are like poems or jokes; sometimes it’s about lyricism, and sometimes it’s about laughing before you cry.


For prints, collaborations, commissions, and conversations
hi@willrockel.com
@wrockel